S. Bing and L.C. Tiffany: Entrepreneurs of Style by Martin Eidelberg Beginning in 1894, S. Bing became the sole European representative of Louis C. Tiffany's favrile glass and over the course of the next decade was extremely successful in selling and distributing these wares in several countries. Tiffany, in turn, was influenced by aspects of the Art Nouveau style promulgated by Bing. Studied together, their relationship reveals a great deal about avant-garde design at the turn of the century.
Using the many advertising images placed by Siegfried Bing and Julius Meier-Graefe in the daily and art press of the time, this article examines the merchandising techniques both men used to publicize their art nouveau businesses. In Bing's case, these techniques were similar to those he used for his Asian art business.